Question: How often should you post on your blog? Once a week? Once a day?
How long should your feet be? As long as they need to be to touch the ground!
There is no real answer as to how often should you blog. Some top blogs publish 3-4 posts everyday. While others publish just one post a week. And both of them do well. You’ll need to find your own publishing frequency.
I know thats not what you wanted to hear. So hear are 4 guidelines and rules-of-thumb that can assist you…
1. How many clients will you require?
General rule of thumb: the more clients you require to earn a full time income from your blog, the more posts you’ll have to publish.
If you earn all your income from ad revenue alone, then you’ll need to blog more often – at least once a day – if not more than that. But if you are selling high end consulting from your blog and all you need is 20 clients a year, then you can get away with posting just twice a month!
2. How many times will you be promoting your products on the blog?
General rule of thumb: You can only publish a blatantly promotional post after 4 good quality posts. So if you need to promote your or some one else’s products once every week, than you should post 5 posts a week. If you can’t post more than once a week, you shouldn’t promote blatantly more than once a month!
The more you publish, the more you can plug your products.
Follow the 80:20 rule or else you’ll turn off your blog readers. 80% good content for 20% promotional content.
3. How much time do you have?
If you can’t manage to spend more than 1 hour a day on your blog, then you should not write more than 1-2 posts a week.
Because 60-80% of your time should go on your blog promotion. Not writing. So if you can only put in 5 hours a week, and it takes 1 hour to write a decent post, than follow a weekly publishing schedule.
4. How long are your blog posts?
The longer your blog posts – the less often you’ll have to publish. If you only publish 20-30 page detailed research article on your blog, people won’t mind if you can’t post more than once a month. But if you’re posting 100 word snippets, you better post something on your blog more than once a day.
Subscribe to RSS Feed