What does jam have to do with improving your conversion rates? Read on to find out… 1. Sheena Iyengar is a professor at University of Columbia and teaches a course on Organizational behavior. She once conducted a scientific research experiment to gauge the effect choices have on people. Iyengar set up a tasting booth with [...]
[ Read More → ]The Story of the Indian Parliament Attacks It’s 13 December 2001. Five terrorists infiltrated the Indian parliament and opened fire. The attack led to the death of a dozen people. But do you know how the terrorists managed to pass through the stringent security and infiltrate the Indian parliament? They fooled the security by decorating [...]
[ Read More → ]Google has conducted many focus groups and research studies over the years. Do you know what one of the most frequently requested improvement has been? It is to show more than 10 search results per page. Most folks want to see as many as 20 or 30 results per page. So why hasn’t Google listened [...]
[ Read More → ]Dr. Leonard Bickman is the professor of psychology at Vanderbilt University. He once hired a young chap to help in an experiment. The young accomplice would dress up in different clothes, walk up to strangers on the street and ask them to comply with a request: “You see that guy over there by the meter? [...]
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