Question: How often should you post on your blog? Once a week? Once a day?

How long should your feet be? As long as they need to be to touch the ground!

There is no real answer as to how often should you blog. Some top blogs publish 3-4 posts everyday. While others publish just one post a week. And both of them do well. You’ll need to find your own publishing frequency.

I know thats not what you wanted to hear. So hear are 4 guidelines and rules-of-thumb that can assist you… Continue Reading How Often Should You Blog…

Do you know what the #1  reason is for a blog not making it big?

The blogger behind the site has no concrete marketing plan in mind. They spend a lot of time on thinking about the content. But not enough time on how to promote their blog.

Do you know what the #2 reason for a blog dying off is?

Its completely opposite to the number 1 reason of stagnation. The blogger aims to high. They dream of getting featured in the NY Times or on Fox News. And when they just see 10 RSS subscribers in the first month instead of their expected 2000, they start losing hope.  And they soon give up.

(Disclosure: I’ve let websites die before because of both the above reasons.)

Just as Rome wasn’t built in a day, an industry leading blog or website isn’t built over a day either.  It needs time and concentrated persistent effort.

We will deal with the #1 reason of website death some other day. Today, we’ll deal with the #2 reason.

The Walmart Strategy to Blog Marketing

In the 1960s and 1970s, companies like KMart were focusing on creating mega super stores near metropolitan cities. But Sam Walton had other ideas. Instead of opening his Walmart stores in big cities, he started focusing on opening his stores in small towns with populations of just 8,000 to 10,000 people!

People in the supermarket industry didn’t pay attention to Sam Walton for the longest time because they couldn’t see why anyone would want to open a store in a town with population of 7,000 instead of in a town with population of 7 million people.  But Sam Walton realized that in towns with low population, there is very little competition. And so, he built his Walmart empire with a store in a small town after another small town.

Action Summary:

• Aim for achievable goals. An entire empire can be built with achieving smaller goals consistently.
• Before aiming for NY Times, aim for getting publicity from smaller blogs and newsletters.  Smaller news outlets can be very very lucrative too.

Further Reading:

• How to build up a strong steady online business

Thomas Szaky shocked his parents when he dropped out of Princeton University to start his own business venture – extracting organic plant food from worm poop.

And recently he shocked them again by persuading the retail giant Wal-Mart to carry his product. The move is expected to generate sales of $15 million for young Thomas within a year.

Getting Wal-Mart to showcase a product is very hard, and each week hundreds of inventors and product manufacturers are turned down by Wal-Mart. So how did young Thomas manage to persuade Wal-Mart? Continue reading: How To Get The Industry Leaders To Promote You

1. The Willie Sutton Strategy

Willie Sutton is a charismatic fellow. Very very smart. All of 5 feet 7 inches tall.  He is a master of disguise. And a smooth talker to boot.

Oh and also – he is a prolific bank robber too!

Robbing more than 100 banks has landed him on the FBI’s Top 10 Most Wanted list in the 1950s.

Willie Sutton – one of the most successful bank robbers of all time

Continue reading: How To Build Up A Strong Steady Online Business

1.

A young boy goes to spend a summer at his grandfather’s farm.  At the end of the summer, he tells his grandfather that when he grows up, he’ll only grow bamboo trees.  Why? Because they zoomed from 2 feet to 15 feet in 4 months flat!

But then his grandfather explains to him that the growth isn’t instantaneous.  It took 4 years of watering and caring for the bamboo tree to grow 2 feet high. And another 4 months for it to grow 15 feet high! Continue reading: Tricks To Quick Exponential Growth

“This guy has gone to the zoo and interviewed all the animals. The tiger says that the secret to success is to live alone, be well disguised, have sharp claws and know how to stalk. The snail says that the secret is to live inside a solid shell, stay small, hide under dead trees and move slowly around at night. The parrot says that success lies in eating fruit, being alert, packing light, moving fast by air when necessary, and always sticking by your friends.

All the animals are giving contradictory advice!”

- Michael F. Booth

And that is how it is with the interwebs too!  You’ll get all sorts of contradictory advice about how to succeed online. But it doesn’t mean any of the advice is right or wrong. You just have to figure out which advice is right for you. Continue to find out if the SuccessNexus Blog is Right For You

“A journey of a thousand miles begins with a single step”

Will you join me on this awesome journey where we learn how to build long lasting successes together?