Joanna Wiebe is an amazingly awesome copywriter. But what impresses me the most about her is not her copywriting. But her marketing skills. Particularly of interest is how she: Found a way to out sell other copywriting books (answer 5) Listened to her audience and broke her product down into 4 parts And then used [...]
[ Read More → ]Buffer is this awesome application that you can use to schedule your posts on twitter and facebook. Its design and usability is fantastic. Once you start using it, you won’t go to any other app. But to start using it, you first have to hear about it. And thats where Leo Widrich – Buffer’s co-founder [...]
[ Read More → ]Mary Quant – creator of the mini skirt – measuring how tall it should be. 1. Most people are worried about giving away too much of information for free. It is a valid worry. Because if you share all your know-how for free, people won’t buy from you. So how much knowledge should you give [...]
[ Read More → ]If you’ve read any article about blogging from the mainstream press, chances are you’ve heard of Leo Babauta. He is the poster child for blogging success. Leo’s blog ZenHabits.net has more than 240,000 subscribers. Recently I had a chance to ask him how he got started. How he attracted his first 1,000 readers. And what [...]
[ Read More → ]1. How Paul MacCready Succeeds in Creating a Glider Plane When Others Had Failed For 17 Years Henry Kremer wants to push the boundaries of human ingenuity. He has a vision: can an airplane travel – powered only by the pilots body? So in 1959, he starts a contest: he would award the grand sum [...]
[ Read More → ]A few days back, I was looking into integrating Pinterest “Pin It” buttons with this blog. To make it easy for folks to share the images and quotes from this blog on their Pinterest board. And to attract some new visitors from Pinterest. But when I started searching for a good solution, I was pretty [...]
[ Read More → ]1. How removing one ingredient from instant cake mix, led to more sales In the 1950s, quite a few big packaged food companies like General Mills and Pillsbury come up with a new product: complete and instant cake mixes. All you have to do is add water to the cake mixes and you are done. [...]
[ Read More → ]What does jam have to do with improving your conversion rates? Read on to find out… 1. Sheena Iyengar is a professor at University of Columbia and teaches a course on Organizational behavior. She once conducted a scientific research experiment to gauge the effect choices have on people. Iyengar set up a tasting booth with [...]
[ Read More → ]1. Fred Barnard is convinced that advertisements are more persuasive if you use pictures in them. So while writing an article on the topic, he coins the quote “A picture is worth a 1000 words.” To make sure that people take his premise a bit more seriously, he sneakily attributes the quote to being a [...]
[ Read More → ]The Story of the Indian Parliament Attacks It’s 13 December 2001. Five terrorists infiltrated the Indian parliament and opened fire. The attack led to the death of a dozen people. But do you know how the terrorists managed to pass through the stringent security and infiltrate the Indian parliament? They fooled the security by decorating [...]
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